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Principles of Marketing 100- Marketing Plan 1
Due Week 4 and worth 300 points- see attachement
Use the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.
Write a five to six (5-6) page paper in which you :
Describe your company and its product in terms of its marketability.
Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.
Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market.
Describe the key method(s) that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.
Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.
Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.
Determine the elements of marketing research.
Use technology and information resources to research issues in marketing.
Write clearly and concisely about marketing using proper writing mechanics.
The professor will Run this through (Turn it in)
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a technology roadmap outline
TinselWriter
This Week you will be required to complete a technology roadmap outline for moving The International Food Group (IFG) from where they are now (functional website) to their vision of where they want to be (social networking, mashups, multimedia). In the outline, you should summarize your approach to each of the seven activities described in Chapter 8 of the required text, IT Strategy: Issues and Practices (2nd ed.). In a separate section, briefly address the difficulties you think you will face in trying to deal with the five practical steps mentioned in Chapter 8. Your outline should be 4 pages and should include at least three references in addition to your text. The Library is a good place to get these additional references.
You are also required to write an expository essay espousing the need for experimentation and innovation at IFG. The audience for this essay should be internal, upper management. Your essay should establish the need for, and benefits of, increased innovation and collaboration at IFG in order to reach the goals presented in your roadmap outline. Your essay should be 3 pages and include at least three references in addition to your text.
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Final Paper
Need a 3-5 paper for Bus 308 final paper
Final Paper
The final paper provides you with an opportunity to integrate and reflect on what you have learned during the class.
The question to address is: “What have you learned about statistics?” In developing your responses, consider – at a minimum – and discuss the application of each of the course elements in analyzing and making decisions about data (counts and/or measurements).
The course elements include:
Descriptive statistics
Inferential statistics
Hypothesis development and testing
Selection of appropriate statistical tests
Evaluating statistical results.
Writing the Final Paper
The Final Paper:
Must be three to- five double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least three scholarly sources, in addition to the text.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
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Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.
Instructors, training on how to grade is within the Instructor Center.
Assignment 1: Essay
Due Week 4 and worth 100 points
Choose one (1) of the topics below and develop a three to four (3-4) paragraph essay (of at least 250-500 words) which adequately address the topic you have chosen.
Topic Choices:
There have been many theories regarding how the pyramids at Giza were constructed. Most experts agree that they were constructed as burial monuments for pharaohs, but “how” these ancient people constructed monuments of such great size without modern machinery is a mystery which is still being debated.
No one can say for certain what happened to the Mayan people, but theories abound and include varied possible alternatives to explain the abrupt and mysterious disappearance of the Mayan civilization.
It is believed that Queen Hatshepsut dressed as a man to gain support of the Egyptians. After her death, her successor removed as many remnants of her rule as possible. Although a pharaoh, her mummified remains and tomb have never been conclusively found.
Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered?
Considered the “Mummy’s Curse,” a series of unexplainable, unfortunate, or tragic events that happened to the people who were present at the opening of Tutankhamen’s tomb.
The monumental size and complexity of the Tomb of Shihuangdi is astounding. It is believed that the workers were forced to remain inside the tomb when it was walled shut so they would not reveal the secrets of its construction. What was the emperor’s purpose for such an elaborate burial place?
Other topic choice recommended and approved by the professor and supported by the grading rubric
Write a 3-4 paragraph paper in which you:
Clearly state the “mystery” and provide a brief summary of at least two (2) theories which could explain the mystery. Because some theories may sound far-fetched, include the source or promoter of each theory – such as a scientist, a historian, a theologian, etc.
Identify one (1) of the theories and provide at least two (2) convincing reasons why the theory you have chosen is the best one to explain the mystery.
Use at least two (2) sources besides the textbook.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA Style format. Check with your professor for any additional instructions. (Note: Students can find APA style materials located in the course shell for reference)
Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Explain how key social, cultural, and artistic contributions contribute to historical changes.
Explain the importance of situating a society’s cultural and artistic expressions within a historical context.
Examine the influences of intellectual, religious, political, and socio-economic forces on social, cultural, and artistic expressions.
Identify major historical developments in world cultures during the eras of antiquity to the Renaissance
Use technology and information resources to research issues in the study of world cultures.
Write clearly and concisely about world cultures using proper writing mechanics.
Click here to view the grading rubric.
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- 6:16 AM
Security Support
Question 1:
"Security Support Responsibilities" Please respond to the following:
Imagine you are the CIO of an organization. Construct an outline of four ongoing responsibilities that the digital forensics personnel must complete each week. Provide a possible scenario for how each responsibility may be performed to fulfill the forensics’ needs of an organization.
Compare the responsibilities you listed above with those of an IT security professional. Give your opinion on how responsibilities of digital forensics personnel and IT security professional are similar and in which ways are they different.
Question 2:
"Functional Security Support Roles" Please respond to the following:
Identify three steps required for implementing a physical and environmental security program. Select one step that would be the most challenging to perform and one step that you believe is the most important for providing protection against information assets of an organization. Explain why you chose each step.
Suggest three security support competencies of a privacy professional that support the security strategy of an organization. Justify your suggestions.
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Research Topics with Explanation
WEEK 2 COLA 1
Assignment 1: Research Topics with Explanation
Due Week 2 and worth 100 points
Read through the list of research topics (located in the Appendix), or by clicking the link here, on which to write a research paper. Select three (3) topics that interest you most and identify two (2) credible sources for each topic. Note: This is one (1) of several parts that will build toward a final draft of your persuasive writing research paper.
Write a one to two (1-2) page paper in which you:
Explain the reason for selecting topic one (1), identify the audience, and provide a preliminary thesis statement.
Explain the reason for selecting topic two (2), identify the audience, and provide a preliminary thesis statement.
Explain the reason for selecting topic three (3), identify the audience, and provide a preliminary thesis statement.
Identify and document six (6) credible sources (two (2) for each topic) that you would expect to use. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting guidelines:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Recognize the elements and correct use of a thesis statement.
Associate the features of audience, purpose, and text with various genres.
Recognize correct APA documentation and reasons to document and avoid plagiarism.
Write clearly and concisely about selected topics using proper writing mechanics.
Use technology and information resources to research selected issues for this course.
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- 6:15 AM
Short Essay
Essays
Short Essay
Your essay should be about three pages long. It will constitute 15 percent of your grade. Your essay can focus on 1 of the following topics.
Essay Choice 1: Institutional study
Churches, schools, civic organizations (black civil rights orgs, fraternities and sororities, etc) and businesses are important social institutions for any society. Select one of the above, with pre-World War II origins, and trace its historical development over time.
Family: Trace the outlines of your family's history to the post-Civil War era, or as far back as you can, and integrate your family's story within the context of historical events of the era discussed in this class. Include such elements as family structure, occupation, education, military service, religion, music, region or geography, and personality profiles and portraits, as well as food and folklore, i.e., family stories that you may want to share.
Essay Choice 2: Select one of the following comparisons and discuss in a short essay.
Emancipation: Compare the emancipation process in the United States with that in Brazil or Cuba or Haiti. Include a brief overview of their slave societies and racial, demographic, and political profiles of the day.
Ideology and Leadership: Booker T. Washington and. W. E. B. Du Bois; or King and Malcolm X; or Garvey and Randolph. Where do they have differences? Where do they have similarities?
Issues: Race and class—how do the two work in concert to impact progress in contemporary American society? OR Women: feminism vs. womanism? How are these two issues related but yet distinct? How do both issues gender and race intertwine for African American women as an issue to be combated?